The development of people in the design and advertising industry is not a high priority, but we need to give it our urgent attention if we’re to keep the words ‘talent’ and ‘creativity’ synonymous with our industries.

The industry today is an environment of relentless performance pressures. While this is true of most industries, the business of services relating to the delivery of creativity has become even more difficult. That’s because there is little, if any, balance.

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